A starting position for a successful professional career requires a lot of initiative and the right offer. The IHK Akademie of Munich and Upper Bavaria makes visions for employees and companies a bit more tangible. The agency Lichtung.Kreation were given the task developing a campaign while I was interning. The idea behind was to create testimonials who wants to achieve a special career, for example a young inked lady wants to get president. I had the opportunity to work on the second step of the campaign.
The second step of the campaign contained real students of the school and show the viewers what they really learn for. My work included helping to conceive the second step, designing the posters and and also creating Edgar Card. I also had the opportunity to help at the photo shoot and at the reconciliation in the recording studio for the cinema spot.
© Angelika Ziegler 2016